Championing the one thing A.I. and automation will never have, human touch.



More Human                            Amica Insurance





The insurance industry has been stripped of all soul & humanity. 

This campaign for Amica Insurance makes the case that when people need help most, nothing will ever beat genuine human touch.

Developed alongside Diego Contreras and Lovesong, the work unfolds across a set of films shot in Los Angeles, standing up for real human connection at a crucial time.