Proving that Kraft Mac & Cheese is better than... everything.
Best Thing Ever Kraft Mac & Cheese
We launched our new brand platform, Best Thing Ever, by releasing a flatscreen-sized box of Kraft Mac & Cheese on Black Friday.
All to prove that we’re better than one of the best things ever,
Black Friday televisions. Seriously.
All to prove that we’re better than one of the best things ever,
Black Friday televisions. Seriously.
Like all great things in life, it was over too soon.
Our Mac Friday box sold out in seconds.
Overall, racking up over 600+ million impressions in the process.
Our Mac Friday box sold out in seconds.
Overall, racking up over 600+ million impressions in the process.
Then we proved why we’re better than, literally everything else.
With a hyper-contextual campaign featuring more than 200 unique assets.
With a hyper-contextual campaign featuring more than 200 unique assets.
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